THE CLIENT
BTL Pallet Corp.

Provides Wisconsin and Northern Illinois companies with environmentally-sound, innovative pallet and wood removal and recycling solutions

THE PROJECT
BTL Pallet Corp. asked Johnson Direct to help them boost client participation in their programs that turn scrap pallets into cash.

A two-tier direct mail campaign was implemented. The first mailing was an over-sized postcard with several testimonials, followed by a letter from the company president.

A page was also added to their existing website to further explain the programs and guidelines.

SERVICES USED
• Consulting
• Direct Mail
• e-Communications