More and more Baby Boomer women are becoming responsible for an aging parent, in-law or other relative. Many aren’t ready emotionally or financially for this and some delay preparing themselves with pertinent resources. Johnson Direct created a direct mail piece and corresponding print ad to create awareness for a caregiver’s event sponsored by Clement Manor, a national leader in promoting healthy aging and offering a continuum of care for the elderly. The pieces visually connected with the well-established brand look of the organization while the copy resonated with the emotions of the target audience.

Find out more about the good works of Clement Manor.