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Digital Strategy & Interactive Design

Enticing Digital Work that Elevates the Brand

As Milwaukee Electric Tool’s interactive agency, Johnson Direct’s digital strategy, design and execution delivered a variety of well-branded online elements. From SEO counsel and ePR strategies to design and development of custom website features, HTML emails, Flash and static banner ads, our interactive work for Milwaukee Electric Tool enticed action from its heavy duty tool users and further elevated the company’s brand. Each deliverable involved dead-on tactics to showcase a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could swiftly fulfill their need.

Johnson Direct provides impactful, memorable and effective interactive marketing solutions that support a variety of Milwaukee Electric Tools e-business marketing objectives. Their fresh approach to marketing power tools to our savvy power tool audience online comes from a well equipped team charged with talent, skill and creativity, as well as enthusiasm to motivate any audience. My JD team has developed for us a thorough project management process to keep all projects moving forward as planned — on time and on budget. Time and time again I’m impressed with Johnson Direct’s creative strategies to sway market share and purchasing decisions.

E-Marketing Project Manager, Milwaukee Electric Tool

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