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  • Saco Polymers 4T Master Blend Campaign - 3D Mailer Brochure
  • Saco Polymers 4T Master Blend Campaign - 3D Mailer Brochure
  • Saco Polymers 4T Master Blend Campaign - 3D Mailer Brochure & Coffee Kups
  • Saco Polymers 4T Master Blend Campaign

Dimensional Mail Creates Buzz that Quickly Generates Impressive Sales

Saco Polymers is a global pioneer in the development of high performance crosslinkable, thermoplastic and flame retardant compounds used in the wire and cable industry. The company recently acquired a new subsidiary in the U.K., AEI Compounds, and wanted to introduce its special capabilities in the U.S. market.

Johnson Direct brewed up a hot concept to open new opportunities. Using the four technologies associated with the company’s new custom solution and a whimsical tie to the well-known industry lingo – master batch – we created a custom “4T Master Blend” coffee gift:

  • Four individual k-cups representing the four technologies were nestled in a crisp white shrink-wrapped package along with an introductory brochure and invitation to meet with AEI Compounds over, of course … a cup of coffee.
  • A landing page also provided recipients with the opportunity to register to win a Keurig® Special Edition Brewing System.

The results: the company was able to gain an audience with typically hard-to-reach, high-level contacts that led to significant sales gains.

Saco Polymers 4T Master Blend Campaign – 3D Mailer Brochure