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Direct Marketing Campaign

Direct Marketing Helps Solidify Relationship And Retain Business

Due to the highly competitive Texas landscape, API ProAssurance wanted to reach out to its existing customer base with messaging and added-value materials to help retain its current book of business. ProAssurance had recently acquired American Physicians Insurance (API) and established API ProAssurance.To solidify relationships and create message consistency for the newly formed API ProAssurance, Johnson Direct developed a direct mail campaign using visual icons of Texas to connect with the target audience. API ProAssurance has had positive retention numbers for insureds in Texas since the start of the campaign and accolades from top executives.