Multichannel Marketing Campaign Delivers 20% of the Market in Just Two 30-day Enrollment Periods
When deciding to expand into the government sector with a new health and dental insurance plan designed exclusively for state of Wisconsin health plan members, the WEA Trust sought the counsel of Johnson Direct … two years in a row. Johnson Direct strategized and executed an intensive, multichannel marketing campaign to position the WEA Trust as an experienced, trusted insurance company and a new major player in the state health plan.
The number of new plan subscribers exceeded sales goals by 400 percent during the first year! The second year sparked equally dramatic results, when we tripled new member numbers from the previous year. In just two 30-day enrollment periods, Johnson Direct helped WEA Trust acquire more than 20 percent of their entire membership base in a new market.