Red, White And True… Grape Results
In 2010, Cooper’s Hawk Winery & Restaurant won the Hot Concept of the year. In 2011, they expanded to Wisconsin, adding a location in Brookfield. They turned to Johnson Direct to handle their launch. Through a grand opening event and strong, localized public relations materials, we provided the right flavor to attract media coverage and draw in patrons. In just a few weeks, we landed coverage in major newspapers, magazines, blogs and on TV. The ROI was better than 5 to 1.