Social Media Offers A Lifeline To Female Veterans
Women who served in the military want and need a safe, friendly place online to share their stories, engage with one another and find ways to get support. The Veterans of Foreign Wars engaged Johnson Direct to form the She Serves outreach to specifically honor the service and sacrifice of female veterans who have served faithfully in our overseas conflicts. Social media is an integral component of this multichannel campaign, fostering a sisterhood of support and camaraderie by connecting women with others who understand the distinct pride of being a female service member.
Much more than an online destination, the She Serves Community is all about keeping women VFW members connected and informed. Its active blog introduces VFW members to one another and encourages conversations. Networking sites such as Facebook and Twitter promote She Serves online by generating word-of-mouth among our target audiences. These online communities increase the reach and exposure of the She Serves brand through a loyal following and offer an easy way for members to communicate, make new friends, and access She Serves news and updates. Johnson Direct concepted and created the VFW She Serves outreach. We plan, write and produce the social media content for the Community blog, Facebook and Twitter outlets.