Switcher Program Outperforms Other Direct Marketing By Factor Of 5!
Convincing senior health care consumers to consider switching to a new insurance provider is no easy task. Blue Cross and Blue Shield of Kansas (BCBSKS) had not conducted a switcher campaign in the Med Sup market for a number of years and when it was ready to launch a new effort, it turned to Johnson Direct. While research shows that more seniors are shopping around when it comes to Medicare insurance, with this older demographic it is critical to offer compelling reasons for switching. We zeroed in on the company’s good reputation and very attractive pricing to compel campaign recipients to take action and request a planning kit. The campaign is helping BCBSKS meet its goals five times faster than any other current effort.