THE CLIENT
City of Brookfield, Wisconsin Economic Development Office

Attracts new businesses and works to retain existing clientele

THE PROJECT
Johnson Direct developed a unique positioning theme, Brookfield is Business Serious, that served as the foundation for all marketing efforts.

A variety of marketing efforts were created, including an information kit and collateral, as well as a campaign-dedicated website where prospects could request the free information kit.

Working closely with real estate and government beat reporters, Johnson Direct garnered Brookfield nine regional publicity placements — print and TV — related to the launch of its new Business Serious initiative.

SERVICES USED
• Brand Development
• Consulting
• Direct Mail
• eCommunications
• Public Relations

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