Unexpected Imagery Delivers Leads
A premier contract manufacturer for Fortune 500 companies, Kleen Test Products wanted to increase its visibility. Because of the proprietary nature of its business, the company had always maintained a very low profile and engaged in only limited marketing activities. Increasing competition and competitors’ quality issues promoted the company to engage Johnson Direct to develop advertising to tout its innovative, high quality work and breadth of capabilties. The resulting ads generated fresh leads and have been a catalyst for other marketing activities including trade show displays, packaging design and a new website.