Johnson Direct’s
electronic communications (e-Communications) services
provide e-mail, interactive, microsite,
multi-media, online marketing and website development
strategies for our clients’ stand-alone
or integrated campaigns. To create targeted, measurable
and effective eCommunications, Johnson Direct combines
proven experience and know-how with sophisticated
technologies that are designed to swiftly automate,
execute and track online marketing campaigns.
Custom
Website Design Analysis
How
does your site measure-up? Johnson
Direct's pros will evaluate your website's
usability and design and provide you with
actionable recommendations to improve its
effectiveness.
Here's
how we do it! |
The Internet is a direct response medium and
you can count on Johnson Direct to apply creative
strategies designed to produce results. When developed
with a strategic focus on direct response, your
e-mail, microsite and website marketing efforts
will not only generate leads or drive sales, but
will also work to gather valuable information
about customers and prospects.
Your Johnson Direct e-Team designs for the “end
user.” This means Johnson Direct will develop
your electronic program based on your organization’s
business and marketing objectives and your end
users in mind (e.g., customers, prospects, distributors,
employees, media, etc.). Usability design is absolutely
necessary in creating intuitive navigation, relevant
content, clear calls-to-action and useful response
mechanisms.
Add e-Communications
to your direct mail or advertising efforts to
create a strategic multi-channel campaign and
your organization can earn more business within
a shorter amount of time. For example, when an
e-mail campaign or microsite is developed and
executed in conjunction with direct mail or advertising,
results can grow exponentially.
Further, you can rely on Johnson Direct's web-based
marketing system to support your
e-communications efforts and provide real-time,
automated reporting for each campaign. Contact
us today for more information.
eCommunications Services:
- Automated Reporting
- Campaign Tracking
- Creative & Copy Services
- Content Management
- e-Mail Distribution
- e-Mail Strategy & Design
- Microsite Strategy & Design
- Online Response & Reporting
- Online Surveys & Polls
- Search Engine Optimization
- Traffic Analytics
- Website Hosting
- Website Strategy & Design
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