E-MAIL REPORT SAMPLE

using i-Marketing Automation

The featured e-mail message for this report is the November 30, 2005 issue of the Dealing Direct e-Zine. It introduced to subscribers a Johnson Direct case study that demonstrated how our multi-channel strategy worked well for our client Summerfest. Our subscribers were invited to click on a link to read the case study on our Website.

This report indicates that over 97% of the e-mail addresses in our database were deliverable. i-Marketing Automation will enable us to quickly and easily fix or delete the undeliverable or bounced e-mail addresses from our database.

We can also see that over 30% of the subscribers who recieved the e-mail actually opened it. Below, the report tells us that of those "openers," 95% of them clicked the link to read the entire case study at our Website.

 

Click Throughs
	URL	Unique Clicks			Total Clicks			Avg Clicks
1.	URL: http://www.johnsondirect.com/tips/summerfestcasestudy.htm	35	(95%)		59	(83%)		1.69
2.	URL: http://www.johnsondirect.com	7	(19%)		8	(11%)		1.14
3.	URL: http://www.johnsondirect.com/tips/ezinearchive.htm	4	(11%)		4	(6%)		1.00
Totals:		37			71			1.92

i-Marketing Automation also provides a number of graphs and charts in every e-mail report. Each graph/chart features one or more links to detailed data. For example:

• We can click on any one of the the bar graph stats to learn exactly whom in our database received our e-mail message, opened our e-mail message or clicked on link within our e-mail message.
• These illustrations also tell us what day of the week our subscribers are most frequently opening our messages, and how many messages were opened and clicked on for the first two weeks of the send compared to the totals to date.

Contact Johnson Direct to request a one-on-one demonstration of i-Marketing Automation's capabilities. Your e-mail marketing success depends on trackable results that you can use to make better decisions for each future campaign. Call 800.710.2750.