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Microsite Tracking
TIME PERIOD: 1 Month |
The following summary example demonstrates the type of data that is useful in determining the success of a microsite campaign. These statistics can help pinpoint where your site is exceeding expectations and where it may require changes/ improvements. Cumulative data (tracking several weeks or several months) is essential in making wise short-term and long-term decisions.
Historic Breakdown
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The Historic
Breakdown shows the number of Visits to the site for each
month of its existence.
Number of Visits (Views)
The Visits report reveals the total number of times that people have
visited the site during the selected report period. Observing this report on a
weekly or monthly basis can help identify trends in your site's overall
traffic.
Number of Unique Visits (Views)
The Unique Visits report reveals the total number of times an individual or an IP Address has visited the site. Multiple visits from an individual or an IP Address are excluded.
Number of Page Views (Impressions)
The Pages report lists the web pages within the site that were requested most frequently during the selected report period. This report can help you gauge the effectiveness of site navigation and the level of interest in specific pages in your site. Compare this data on a monthly basis to build a case for success or needed changes.
Example of Top 10 Most Popular Pages
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Rank |
Page |
# of Views |
|
1. |
/default.htm
|
309 |
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2. |
/demo.htm |
123 |
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3. |
/buy.htm |
106 |
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4. |
/products.htm |
104 |
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5. |
/specifications.htm |
78 |
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6. |
/promotion.htm |
66 |
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7. |
/press.htm |
50 |
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8. |
/contact.htm |
32 |
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9. |
/instructions.htm |
18 |
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10. |
/contact_consumer.htm |
9 |
Number of Conversions
If a web page requires interaction – completing a form or survey for example – the Number of Conversions will show how many visitors completed the action (submitted the survey/form). Compare this data with the number of page views/impressions. If the abandon rate of the form/survey page seems high (abandon rate = # of conversions subtracted from the # of impressions), you should seriously evaluate the usability of the web page.
Visits made within North America or Selected World Region
The Continent Breakdown report shows how often people visited from the different continents during the selected report period. This report may reveal opportunities for geographically targeting your marketing campaigns.
Referring Domains and Search Engine Activity
The Referring Domains report shows the domains that have sent people to your web site during the selected report period. This report allows you to compare the number of referrals from various different web sites. It also demonstrates activity coming from Search Engine spiders – MSN, Google, Yahoo, etc. – that have recognized your site’s metatag code.
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# |
Site Domain |
Total
Visits |
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1. |
50 |
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2. |
40 |
|
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3. |
9 |
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4. |
7 |
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5. |
5 |
Please contact Johnson Direct for more information: 800.710.2750