| Custom
Website Design Analysis
(If
you’re in the market for a typical search
engine marketing plan, this is NOT the
service for you.)
Is your website truly effective, and how do you
measure its effectiveness?
Have the Johnson Direct web analysis team –
including strategiests, designers and marketing
professionals – evaluate your site to help
improve its effectiveness.
By combining years of Internet experience, traffic
reports, and the latest, best practices in usability,
design and marketing, Johnson Direct will provide
you with a roadmap to online success. With the
promise of increased qualified traffic to your
website(s), plus enhanced visitor usability, your
business, marketing and sales teams will benefit
from Johnson Direct’s recommendations.
What makes our Design Analysis Unique?
Johnson Direct customizes its audit and analysis
for your particular industry, niche, company and
website. The recommendations made for you will
go well beyond the typical “search engine
visibility” reports and “keyword performance”
testing.
The evaluation results and actionable advice
you’ll receive from Johnson Direct will
enable your organization to implement better usability
and design strategies. You’ll reach your
online goals.
The Method
As part of the in-depth review of your website’s
design and functionality, Johnson Direct will
advise you on the following areas:
1. navigation and site organization
2. key messaging and content relevancy
3. design and usability
4. purpose and functionality
The Johnson Direct team will also evaluate your
competitors’ websites and those of peers
within your industry and Internet space (marketplace).
To accomplish this, we’ll collaborate with
you to identify the “competitor” sites
and set of criteria for comparison and evaluation.
The result will be an objective appraisal of your
site compared to others in your industry, and
the best practices to consider for creating a
more competitive and effective online presence.
Take the First Step
Your website can be a better marketing and sales
tool for you. To find out how, contact
Johnson Direct today.
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