You realize there’s a lot at stake if your website isn’t pulling its weight.
As the hub of your marketing initiatives, it sets the tone for your online brand presence. If it isn’t communicating your expertise and authority in the marketplace, then it isn’t doing its job. As you know, a poorly performing website puts your organization at risk to lose a great deal – credibility in the marketplace, sale conversions, sales leads, search engine rank, and much more.
That means your choice in a website design and development partner has a lot riding on it. It boils down to these three key decisions.
- Settle for nothing less than relevant content and meaningful design
Avoid the lure of flashy design and shallow content. Set your sights on a website that draws your particular audience in and guides them through a decision making process with relevant content and supportive functionality. Your partner needs to have the direct response marketing know-how to handle this critical business requirement.
- Pursue a new website initiative that will stand the test of time
This is important. You want a flexible website that will deliver results now and as your organization evolves. This means you and your partner will need to proactively strategize, plan and prepare before any design concept is discussed or sketched.
- Choose a partner with all the right resources and proven expertise
Your partner requires the staff and knowhow to handle the planning, content organization, SEO-savvy copywriting, usability-focused design, function-rich development and post-launch support for your new site. Your co-worker’s nephew who freelances or the web shop of fuse-ball playing 20-somethings is not going to cut the mustard. Your choice has to involve a well-rounded team of multichannel brand marketers, content specialists, usability-minded interactive strategists, designers and programmers.
EFFECTIVE WEBSITE DESIGN AND BUILDING
You’ve come to the right place.
JD’s experience in effective website design and building is evidenced by our well-honed interactive Design & Development Workflow. It is a process that ensures the websites we design and develop for clients are focused on delivering customized, measurable outcomes, not on trendy creative or one-size-fits-all themes.
Please, take a moment to walk through each phase of our process.
THINK SEO FROM DAY 1
Search engine optimization is ingrained in most, if not all, of our multichannel and interactive client programs. Content marketing, ePR, website and landing page development, online advertising, social media, email marketing…we practice SEO whenever we embark on an optimizable journey.
Needless to say, SEO is a component of hundreds of our clients’ programs. We can share with you that global brands such as Milwaukee Tool and Quarles & Brady have engaged JD to research, recommend and implement SEO renovations to their existing websites. However, due to non-disclosure agreements, we are unable to divulge these programs’ objectives, strategies or results. Please take a closer look at few of our experts’ recent insights on the topic of Search Engine Optimization:
- 10 SURE-FIRE STEPS TO ACHIEVING THE NEW SEO
- WHERE IS YOUR SEO FALLING SHORT? THESE EXPERTS TELL-ALL.
- HEALTH CARE MARKETERS — WHAT DOES YOUR ONLINE PRESENCE SAY ABOUT YOU
- 5 STEPS TO OPTIMIZING CONTENT FOR THE WEB
Planning for organic search marketing is a key area of emphasis, especially when we are tasked with content development as well as designing and building the site. We focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. Our preference is to collaborate with our client’s resources and our programmers, information architects and designers, so that all parties involved in a site’s construction can plan and develop a search engine friendly site.
WEBSITES THAT REALLY WORK
What does a website that REALLY works look like?
We’re so glad you asked! To get the whole story for these or any other hard-working examples, you need to get in touch with JD. We’ll walk you through the features and benefits of these sites and how they are proven performers among these clients’ marketing mix.
|RBP CHEMICAL TECHNOLOGY||WEA TRUST||KLEEN TEST PRODUCTS|
|KENALL MANUFACTURING||WEA TRUST – NEW MARKET||DELTA DENAL|
Multichannel campaign landing pages and microsites:
|SACO POLYMERS||MILWAUKEE WATER WORKS||RESTAURANT.COM|
LET’S GET STARTED
The first step toward launching a new and improved website that works hard for your organization is to meet with JD. We’ll help you understand the critical activities, milestones and deliverables involved in creating a top-performing website.
Contact JD today.