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Downloadable Buyer's Guide Entices Prospects to
Explore New Xtreme Service

Two software companies partnered to bring a new, specialized field service solution
to a very specific marketplace. To introduce the new solution to prospects,
the companies hired Johnson Direct to execute a multi-channel direct response campaign.

Metrix, Inc. and Questra Corp. came together to produce the Xtreme Service for medical equipment vendors and other industries where uptime truly matters. The Metrix and Questra solution is designed to increase equipment availability and radically streamline service operations.

Metrix and Questra joined forces on this project because each had something unique to bring to the table. To introduce the new solution to prospects, the companies hired Johnson Direct to execute a multi-channel direct response campaign.

Direct Mail

The list was compiled from Questra and Metrix's internal lists. Both included variety of titles (e.g., President, Operations Manager, Systems Analyst, HR, VP of Sales, etc.) within national health-related companies (e.g., Abbott Laboratories, Siemens Medical Solutions Inc., Johnson & Johnson Medical Inc., Microtek Medical Inc., etc.).

A series of three postcards was mailed to prospects over the course of three consecutive weeks. Each highlights three key benefits of Xtreme Service and encourages the prospect to "go online now and explore the Xtreme Service Buyer's Guide."

The Internet

To increase response rates, a free "Buyer's Guide" is used as an incentive. Prospects are invited to download the free guide at www.questra.com/XtremeService.

After entering first and last name, company, title, e-mail address and phone number, the prospect can download this buyer's guide from the Webpage designed exclusively for this campaign.

The Webpage collects valuable prospect contact information that both companies will pass on to its sales forces for follow-up. The page also links the visitor to a "Web Seminar Replay" that provides an overview of Xtreme Service and its benefits.

What is a

"Buyer's Guide?"

A buyer's guide is designed to help a product or service buyer make a more informed purchasing decision.

The Xtreme Service Buyer's Guide provides an outline for making informed choices regarding service automation in the medical equipment industry. While every service operation is unique, the guide assembles a list of the most common challenges customers and prospects have shared with Metrix and Questra. It also outlines the functionality buyers should expect before selecting an Xtreme Service solution.

This guide discusses how a solution such as Metrix 4e with IDM Powered by Questra meets these challenges and reviews the results that can be expected.

More about Metrix and Questra:

Metrix, Inc. is more than just a software development company. Its 20-year history has allowed the company to gain the knowledge of service leaders worldwide, which is provided to its clients through consulting, web-seminars, on-site business analysis and ROI studies, and other avenues. Metrix has the capability to address all aspects of the product service chain for companies worldwide performing on-site field service or repair center activities for high-tech, medical equipment, telecommunications, 3rd party logistics, durable goods and other manufactured products.

Questra is a leading enterprise software company that helps businesses optimize service and support operations. Questra software links devices, instruments, and equipment to field support organizations, delivering fast payback—for many companies, 100% ROI in under a year. Device manufacturers use Questra’s Smart Service Solution to increase their customers’ uptime, decrease the support costs associated with ensuring this uptime, and build downstream revenue by creating new branded services to their customers.
For more information, contact Johnson Direct toll-free at (800) 710-2750 or visit www.johnsondirect.com.