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8 Ways Mini-Sites Work Wonders


By Grant A. Johnson, Johnson Direct

Taking on its own "personality" or theme, a mini-site allows visitors to focus on the sole purpose of the site. These visitors won't get lost or confused looking for specific information within a corporate or e-commerce. A mini-site can stand alone completely, owning its own URL or using an extension of an existing URL. Linking visitors to your corporate or e-commerce Website is easy and makes sense in a variety of situations.

Here are eight ways a mini-site can work wonders for your organization:

  1. Introduce a new product/service/brand
  2. Generate registrations for a special event
  3. Sell a particular product/service
  4. Target a specific market (tailor your content especially for this group)
  5. Publicize a special sale, event or promotion such as a sweepstakes
  6. Provide self-service information and tools to visitors/customers
  7. Recruit qualified job candidates
  8. Offer a secure environment for employees or customers to share or collect information, or conduct business (a.k.a. extranet)

Mini-Websites
Boost
Event Attendance

for



Read about this
success story!

Let's review example number 2 - Generate registrations for a special event (a very effective and affordable way to boost attendance):

Event marketers should strongly consider multi-channel marketing to promote their events. A direct mail invitation plus a mini-Website is a perfect example of effective multi-channel marketing.

The primary benefits of creating a stand alone “Mini-Website” for your next event are two-fold. First, it promotes the event specifics, including dates, locations, agenda, contact information, etc. Second, it provides a quick and easy way for the invitees to register for the event and for you to manage registrations.

And the payback doesn’t end there. A mini-Website can also:

  • Initiate a viral campaign for your event, encouraging and enabling invitees to “Tell a Friend”
  • Offer print-friendly directions and maps for each event location
  • Generate automatic e-mail responses to:
    • thank the attendee for registering
    • confirm event specifics
    • remind the attendee of the event

For Microsoft Business Solutions, a site that promotes just one event
not only boosts attendance, but is also very cost effective.

Here's how:

  • Reducing cost of the printed invitation (invite drives prospect to Website for details)
  • Creating an urgent call-to-action for customers to register online (rather than by phone which is much, much costlier)
  • Automating registration process and database management (as opposed to manual registration and tracking)

In just a few months, Johnson Direct has developed several event-specific Websites for Microsoft Business Solutions.

Read about how Microsoft Business Solutions has made the mini-Website concept a primary part of promoting its Customer Briefing events. Each event marketing effort combines direct mail and the Web in an effort to increase customer briefing attendance.

Or, call us today to talk about the mini-site potential for your business!

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For more information, contact Johnson Direct toll-free at (800) 710-2750 or visit www.johnsondirect.com.