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Johnson Direct Online Marketing Services

Website Strategy & Design

Johnson Direct designs Websites to drive response. The Internet is a direct response medium. When developed with a strategic focus on direct response, Websites and microsites will not only drive sales, but also to gather information about customers and prospects, providing qualified leads for further sales and marketing efforts.  

Johnson Direct designs Websites for the end user. This means Johnson Direct develops a site based on business and marketing objectives and the users – clients, prospects, employees, the media - in mind.

Usability design is necessary in creating intuitive navigation, easy-to-find content and useful response mechanisms. Johnson Direct’s Web strategists and designers follow these rules for a good customer experience:

• Clear, concise wording (written for online direct response medium)
• Quick page download
• Appropriate page width (800x600)
• Simple and clean page design
• Appropriately sized supporting graphics
• Large graphics only when good for the customer/decision
• Jargon-free language
• Easy navigation
• Descriptive error messages
• Brief, clear instructions
• Appropriate technology for audience

See samples of our recent work. Website Strategy & Design clients include: Accurate Response, FRx Express, GE Medical, Insurance Direct Marketing, Johnson Direct, LDV, Inc., Microsoft Business Solutions, Milwaukee Water Works, Proven Direct

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E-mail Marketing

Like direct mail, e-mail and online marketing campaigns are more targetable and measurable-- ultimately a better value for your budget. E-mail marketing is the ideal channel for communicating with customers and opt-in prospects, driving immediate sales, and gathering information. In fact, Johnson Direct’s techniques will help your business:  

• Generate sales leads and acquire new business
• Open new or enhance existing channels of distribution
• Raise loyalty rates
• Improve customer retention
• Create customer relations continuity

With the power of i-Marketing Automation, Johnson Direct can quickly and cost effectively:

1. Build and manage your customer e-mail database
2. Create and send targeted campaigns
3. Track and optimize your campaign results

E-mail marketing is also the perfect complement to an organization’s total marketing communications. Through strategic multi-channel marketing, your organization can earn more business within a shorter amount of time. In fact, when an e-mail campaign is developed and executed in conjunction with direct mail or space advertising, for example, results can grow exponentially.

See samples of our recent work. Multi-channel marketing clients include: Accurate Response, FRx Express, GE Medical, LDV, Inc., Microsoft Business Solutions, Proven Direct, Summerfest

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The i-Marketing Advantage

With our i-Marketing Automation Solution, you'll have the ability to integrate INTERACTIVITY into virtually all of your marketing efforts. Getting your prospects and customers INVOLVED in your marketing efforts means you’ll convert more prospects into customers, create loyalty in customers, and cross and up-sell more effectively.

Build i-Marketing into your upcoming marketing efforts to increase sales and lower acquisition costs. You’ll measurably IMPROVE the overall return on your marketing INVESTMENT.

What Can Johnson Direct’s i-Marketing Automation Do For You?

Whether you are just starting a relationship marketing program, or looking for advanced features to supplement your current efforts, Johnson Direct’s i-Marketing Automation can meet your needs with a variety of techniques and services:

• Broadcast Faxing
• Data Management & Integration
• Digital Asset Management
• Direct Mail Fulfillment
• Email Marketing
• Marketing Campaign Analysis
• Marketing Campaign Management
• Marketing Communications
• Marketing Research
• Microsite Development
• Online Survey
• Website Analysis & Management

The key to i-Markeitng is the “i!” The “i” means i-nteractivity features that get your audiences i-nvolved, and it means an i-mprovement of your return on i-nvestment.

To learn more about these techniques and services, or how i-Marketing Automation can be added to your current marketing efforts to create more interactivity and audience involvement (and improve your ROI), contact us today for a demonstration. See samples of our recent work.

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Samples of Our Work

To generate new business and retain existing customers many of our clients are investing in online communications: Improving their Websites, promoting new products or targeting specific markets with microsites,* and staying front-of-mind with permission-based e-mail campaigns. Here are few examples of how we've helped our clients improve their direct marketing efforts:

*Learn how a microsite can turn your next direct mail effort into a multi-channel marketing powerhouse! Improve response rates, increase lead quality and make it easier than ever for your prospects to reach you by adding a microsite to your efforts.

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