Grant's passion is sharing his experience with
other professionals. He does this as an
entrepreneur, speaker and writer.

Here are some of his recent published works. This Quick-find Index is designed to help you find a case study or useful tips on a specific direct marketing, Website or e-mail marketing, public relations, identity branding or advertising topic.We hope you find these FREE Advice Articles and Case Studies helpful to your marketing efforts.

Direct Marketing/Direct Response/Direct Mail

• Motivate Your Audience with FEAR
• The Death of Direct Mail
• Make an Offer They Can’t Refuse
• Testing Takes Guts ... but it Pays Off
• Direct Marketing to the Guilty
• This Message is for You, Exclusively
• Oops, Let's Try It Again!
• To Insert or Not To Insert
• Sizzling Hot Teaser Copy – Tips from a Pro
• GUEST COLUMN: How Many Contacts is the "Right" Number?
• Down to Business-to-Business
• The Wall Street Journal Breaks All the Direct Mail Rules – And Still Wins …
• Feelings, Nothing More Than Feelings
• The Impact Of Just The Right Words
• Eight Ways To Improve your Next Direct Marketing Campaign
• t - e - s - t is a four letter word.™
• Lutheran Charity's New Appeal Raises Average Gift by $25
• Simple Self-mailer Outperforms 5-piece Package
• In One Stroke Direct Mailer Signs-Up 84% Of Annual Memberships For New Aquatic Center
• When is a FREE offer a BAD offer?
• Johnson Direct Direct Marketing/Direct Mail Samples

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Internet/Website/E-mail

• Six Reasons Why Your Competitors' Webpages Rank Higher Than Yours
• Revamped Space Ad Boosts Leads Sixfold for Command Vehicle Marketer
• Improve Your Web Performance with Search Engine Optimization (SEO)
• What do you need to know about Insurance and the Internet?
• Maximizing the Punch of Microsites - Page 10 of .pdf
• What's a "MICROSITE" and why do I need one?
• 8 Ways Mini-Sites Work Wonders
• Going POSTAL Works Better Than Ever to Drive Web Site Traffic
• Merge into the FAST LANE of e-mail Marketing
• Downloadable Buyer's Guide Entices Prospects to Explore New Xtreme Service
• Mini-Websites Boost Event Attendance for Microsoft Business Solutions
• Summerfest Adds E-mail to 2003 B-to-B Marketing Plan
• Johnson Direct Website/Microsite/E-mail Samples

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Public Relations

• What are your prospects reading about you?
• How to Improve Your PR Results
• The Newsletter Is Stronger Than Ever
• Making A Case for PR Publicity
• Media Kit Puts Proven Direct in the Spotlight
• Johnson Direct PR Samples

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Identity Branding

• Johnson Direct Corporate Identity Samples
• Mid-sized Businesses Tackle Rebranding

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Advertising

• Revamped Space Ad Boosts Leads Sixfold for Command Vehicle Marketer
• Johnson Direct Advertising Samples

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