Beyond Blogs

The latest issue of Business Week does a good job of talking about Blogs, how they’ve matured and gives some interesting trends for the future of e-communications. The story interests me because most emerging media is measurable, and I’m all about “Marketing That’s Measurable.” I feel it’s important you read this article.


Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

The Choice Is Yours!

I must admit that I love all the experimentation that goes on with emerging media, not only in the United States, but everywhere else in the world.  Business Week featured a story about Blogging in Japan and how AdButterfly treats advertisers and bloggers as equals, allowing marketers to pick blogs and bloggers choosing what gets posted.

The future of measurable marketing will be even brighter if we continue to test like this.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750