What It Means When Something Works

What does it mean when something works? I mean really works?

I’ve had plenty of cars that “worked”; unfortunately, they worked my checkbook harder than they did as transportation. I’m driving one now as a matter of fact.

Just because they are running does not mean that they work efficiently. It’s the same way for too many marketing programs today.

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Is your brand really Working It?

2013 Sonata Lineup

What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately they worked my checkbook harder than they did as transportation. I’m driving one now as a matter of fact. Just because they are running does not mean that they work efficiently. It’s the same way for too many marketing programs today.

Continue reading