Are you aware that your brand is under constant assault… from forces within? Countless employees on your payroll use and abuse company brand identity, key messages, and taglines. It’s not because they want to do harm- often times it’s that they just don’t know how to use them. Luckily, there’s a simple solution: a brand identity guide.

In the current issue of Chief Marketer, our eMarketing Direct Denise Hearden discusses 13 rules that should be included in your brand identity guide. Read it here.