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cookies

Will Google AdID see the light of day?

In Interactive & Social
Johnson DirectBy Johnson Direct
On Oct 3, 2013
Comment

DM Confidential recently published “Google AdID: What the Alternative to Third-Party Cookies Means for Marketers” by Jason Hahn. The article covers the future of cookie-less marketing and quotes Ray Kingman, CEO of our strategic partner, Semcasting, throughout the piece.
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Tagged with: cookies, Digital Advertising, emcasting, targeting, Tracking

Pardon me, did you say cookie-less digital advertising?

In Interactive & Social
Denise HeardenBy Denise Hearden
On Jan 22, 2013
Comment
Chart: Consumer reach of Cookies vs IP Zones

Yes, that’s right. Armed with the patent-pending IP Zone platform from Semcasting, Johnson Direct is helping B2B and B2C organizations become pioneers of this unique IP Zone multichannel marketing solution.

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Tagged with: analytics, cookies, IP Zone, multichannel campaign, multichannel marketing, quantified analytics, user privacy

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