Stale, Copycat Commercials

I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It’s no wonder that mass media is becoming less and less effective with hyper-segmentation, but when the creative folks can’t even drum up original content, you know the ROI is bound to slip.

Grant A. Johnson
Johnson Direct LLC