Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award


2014 MarCom Gold Award Winner:
The BEACON® Advanced Metering Analytics
Product Launch

How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales leads from many intrigued prospects)? Take a look!

Continue reading

Dimensional Mail Fuels Blockbuster B2B Market Introduction

How does a new player in the market pique prospects’ interest and then turn that attention into sales?

By creating a launch campaign that communicates the company or product’s unique selling proposition (USP) in a compelling, customer-focused fashion.

A convincing example is a recent dimensional direct mail campaign JD developed for Saco Polymers that resulted in unprecedented gains. A global pioneer in the wire and cable industry, the company wanted to introduce the special capabilities of its new U.K.-based subsidiary in the U.S. market.

Continue reading