Make Your Marketing as Unique as Your Chili Recipe

Dear  Marketing Innovator,

After doing successful marketing for nearly three decades – over 26 years – the kind of marketing you can track and measure, measurable marketing, you end up discovering a few things as time passes.

For instance, I’m sure that your product or service is unique. If it is not different, then the situation you currently find yourself in, good or bad marketing-wise, is surely not the same as the majority of your competitors.

That is specifically why what works in one market for one company, won’t likely work for you in your market…

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Great Lesson for Marketers in “Great by Choice”

I’ve had the Jim Collins business classic “Good to Great” on my to-read list for a few years now, so when I heard Collins and co-author, Morten T. Hansen, came out with a sequel I read it instead. “Great by Choice” was both inspiring and surprising…with applicable lessons for marketers.

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Get Measurable With Your Brand

Johnson Direct turned 11 yesterday and as part of our celebration we launched a landing page to showcase our expertise in one of the many services we offer: branding.
Branding is as much – if not more – a strategic and methodical process as it is a creative service. In fact, if you embark on a branding, or rebranding, initiative without the proper investment in Fact-Based Research and Strategic Planning, you’ll eventually learn that your focus on creativity and design has been wasted. And we all realize, in a down economy, a company’s shrinking marketing budget should be put to work – with measurable results and a positive ROI.
Our process, Direct Branding™, is an in-depth approach that guides organizations through “brand discovery” — taking your brand promise, products and services, values and methods under consideration. Over the past 11 years we’ve taken many clients through this process and the results have been tremendous. To view our brand identity showcase, visit DirectBrandIt.com.

Johnson Direct turned 11 yesterday and as part of our celebration we launched a landing page to showcase our expertise in one of the many services we offer: branding.

Branding is as much – if not more – a strategic and methodical process as it is a creative service. In fact, if you embark on a branding, or rebranding, initiative without the proper investment in Fact-Based Research and Strategic Planning, you’ll eventually learn that your focus on creativity and design has been wasted. And we all realize, in a down economy, a company’s shrinking marketing budget should be put to work – with measurable results and a positive ROI.

Our process, Direct Branding™, is an in-depth approach that guides organizations through “brand discovery” — taking your brand promise, products and services, values and methods under consideration. Over the past 11 years we’ve taken many clients through this process and the results have been tremendous. To view our brand identity showcase, visit DirectBrandIt.com.

Denise B. Hearden
eMarketing Director
denise.hearden@johnsondirect.com

When Direct Marketing and Advertising Meet…

Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct response marketing and fact based research to produce a process I dub Direct Branding. This piece also features real-life case studies.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Direct Branding and YouTube

If you’re interested in a better understanding of Direct Branding, Johnson Direct’s proprietary process to simultaneously build your brand and achieve results, check out the DVD we posted on YouTube recently.

Enjoy the show!


Grant A. Johnson

Johnson Direct LLC

1-800-710-2750