This Is A Test

In Multichannel & Integrated, News & Events

On Sep 3, 2008

In my monthly piece for Chief Marketer’s e-Centric newsletter I write about new media testing and why it’s so vital today to not only test, but to begin by really understanding your market segments and then to start testing aggressively.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

E Communication Copy Length

In Multichannel & Integrated, News & Events

By Johnson Direct

On Jul 24, 2008

Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The simple, short answer is to test. The longer, more detailed response is a click away. Here’s to your measurable results!

Grant A. Johnson
Johnson Direct LLC
1-800-710-2750

Johnson Direct

Measurable Marketing

email testing

This Is A Test

E Communication Copy Length