From the March 2014 Issue of Medical Marketing & Media
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.
In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.
In a Direct Marketing News piece last week, Nancy Harhut, chief creative officer of the Wilde Agency, was interviewed about the agency’s initiative to help Nationwide develop a direct mail campaign to appeal to the LGBT community. Four best practices stood out in this piece as great reminders about the powerful affect SAVVY DIRECT RESPONSE can have on your direct mail campaigns.
With the sun still low in the sky, the United States Supreme Court announced its ruling on the much debated Affordable Care Act. In a 5-4 decision, the Court ruled that the majority of the bill would be upheld as it is currently written. Writing the opinion of the Court, Chief Justice Roberts cited the power of Congress, outlined in the Constitution, to levy taxes and subsequently enforce a penalty for refusal to do so. In essence the “mandate” as it has been deemed, was upheld by the Court as were the numerous other provisions dealing with pre-existing conditions and children remaining on their parents insurance into their late twenties.