Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This article, written by yours truly, and featured in Chief Marketer is a good place to start.
I have also completed a tips booklet, 99 (Plus one for good measure) Bright, Measurable Marketing Ideas that’s yours for the asking. Simply email me at firstname.lastname@example.org with FREE Tips Booklet in the subject line and complete postal address information, including your name and company, and I will send you a copy. Quantities are limited to a “first come, first served basis.” I’m currently working on my second book.
I hope this spurs discussion on the subject and that your 2008 marketing efforts are testable, measurable and ROI strong.
Grant A. Johnson
Johnson Direct LLC