From the March 2014 Issue of Medical Marketing & Media
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.
In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.
How important is an email marketing audit to the success of your emarketing initiatives?
Very — if you’re looking to continuously improve and enhance your email marketing results. An audit can help you evaluate your email strategies, opt-in process, content and messaging, design, platform, frequency, analytics and many other aspects. A thorough look at how your competitors are utilizing email marketing to boost their marketshare is also a great benefit.
WANTED: Senior Account Manager-Marketing & Public Relations
Are you a marcom or PR pro with the ability to develop and implement a wide range of ideas and solutions? Are you passionate about achieving measurable results for clients and managing detailed programs? Johnson Direct is looking for a versatile individual with a proven track record of at least five years of marketing successes, preferably in an agency environment. From brand development, advertising and direct mail to public relations, social media and web development, this individual will manage it all.
We’re looking to add new team members who can add more creativity, accountability and better results to our client programs. If you think you qualify, take a closer look at our current openings and apply today.
What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately they worked my checkbook harder than they did as transportation. I’m driving one now as a matter of fact. Just because they are running does not mean that they work efficiently. It’s the same way for too many marketing programs today.
With the sun still low in the sky, the United States Supreme Court announced its ruling on the much debated Affordable Care Act. In a 5-4 decision, the Court ruled that the majority of the bill would be upheld as it is currently written. Writing the opinion of the Court, Chief Justice Roberts cited the power of Congress, outlined in the Constitution, to levy taxes and subsequently enforce a penalty for refusal to do so. In essence the “mandate” as it has been deemed, was upheld by the Court as were the numerous other provisions dealing with pre-existing conditions and children remaining on their parents insurance into their late twenties.