Things I Think I Think About Marketing

I think marketing today needs to be measurable.

I think marketing is ever-evolving, yet one thing always seems to be worth investing in … direct mail.

I think marketers need always to present their “real” selves to clients and potential clients … not a false front.

I think “creative” marketers are missing the point … sell the client’s product/service, not your whimsical ideas.

I think marketing is only on the verge of an explosion in “new media,” and we better get prepared for the tsunami if we want to satisfy our clients’ needs.

I think some large marketing firms are too arrogant for their own good, ignoring the best interests and wishes of the client.

I think some small marketing firms need to carve out a niche for themselves, rather than trying to be all things to all people.

I think the best marketing firms are selective about their clients rather than trying to land every piece of business that exists … they look for clients who will respect them as partners.

I think public relations is a highly effective direct response marketing tool.

I think we will continue to see a shake-out of firms that do not measure, track and analyze the work they do.

I think testing is done far too seldom in advertising and marketing.

I think integration is crucial to marketing success today.

I know the positive results measuring your work can have. I think …

Grant Johnson

Johnson Direct LLC