It’s a big world of 60-somethings out there. More than 40 million people in the United States are aged 65 and older, and this rapidly growing market is projected to reach 72 million by the year 2030 — representing nearly 20 percent of the total U.S. population. Recognizing the shortcomings of Medicare, many of these older Americans are choosing to buy some type of supplemental health insurance coverage.
This is good news for health insurance companies. But what if your current marketing program is failing to convince seniors that they need your Medicare Supplement plan?