Johnson Direct’s new multichannel ad campaign for the Incentive & Loyalty Solutions division of Restaurant.com has hit the pages of Chief Marketer among other promotional and marketing trade pubs.
Multi-Channel
Great Lesson for Marketers in “Great by Choice”
I’ve had the Jim Collins business classic “Good to Great” on my to-read list for a few years now, so when I heard Collins and co-author, Morten T. Hansen, came out with a sequel I read it instead. “Great by Choice” was both inspiring and surprising…with applicable lessons for marketers.