The Marketing Site was kind enough to include me in a recent post on direct marketing and its future. Don’t worry, me aside, the newsletter has a lot of great information that makes it worth your time to click the above link. I hope your Q1 2008 was profitable and very, very measurable.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
I have always said that it’s easier for a direct marketer to follow branding then it is for a brander to become a direct marketer. This point was nicely captured in Ted Grigg’s latest blog.
Why is this the case? Because direct marketing is counter intuitive to traditional advertising and marketing thinking where the killer idea and killer creative reside. For measurable marketers it’s about the results. And results can be improved upon in direct marketing by segmentation and testing. After we reach our goals we do more testing.
Traditional advertisers swing for the fence, whereas direct marketers are happy to move the base runners and are even more comfortable striking out — as long as we learn and can apply that knowledge to our next at bat.
It is why direct marketers are in demand. The “new” media is measurable and thus requires the thinking of direct response pros.
And it’s about time!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This article, written by yours truly, and featured in Chief Marketer is a good place to start.
I have also completed a tips booklet, 99 (Plus one for good measure) Bright, Measurable Marketing Ideas that’s yours for the asking. Simply email me at info@johnsondirect.com with FREE Tips Booklet in the subject line and complete postal address information, including your name and company, and I will send you a copy. Quantities are limited to a “first come, first served basis.” I’m currently working on my second book.
I hope this spurs discussion on the subject and that your 2008 marketing efforts are testable, measurable and ROI strong.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
As privacy will become an increasingly hot topic for marketers in 2008, I thought this article on Slate was worth adding to the 2007 “Marketing That’s Measurable” Blog. Happy new year and here’s to a very measurable (and prosperous) new year!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Chief Marketer’s E-centric newsletter asked me to write a piece on content in emerging media. I decided to pen on Blogs Vs. E-newsletters. Happy reading…
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
