Direct mail’s role in a well-executed, integrated marketing plan can be significant. In this Chief Marketer article, Grant shares two case studies demonstrating the powerful results achieved by a truly multichannel direct marketing approach, including — but not limited to — direct mail. He also divulges four tips to help you effectively add direct mail to your marketing mix for 2013.
As with any brand that’s been around for a while (ours has been for 13 years!), we felt it was time for a little freshening. Using our proprietary Direct Branding™ process on ourselves, Johnson Direct launched our new brand identity today on our website and other online channels.
What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately they worked my checkbook harder than they did as transportation. I’m driving one now as a matter of fact. Just because they are running does not mean that they work efficiently. It’s the same way for too many marketing programs today.