A B2B Marketer’s Guide to Video Content Planning


About 87% of U.S. brands and agencies leveraged video for their content marketing programs last year. Contrary to popular belief, the power of video content isn’t exclusive to business to consumer marketing. Business to business marketers are getting in on the action as well. In fact, 52% of BtoB marketers used video in 2012 which was a 27% increase over 2011.*

Unfortunately, many marketers are tasked with the challenge of producing video content and not held accountable for marketing it. So while we see an ever increasing number of videos being added to tried-and-true YouTube as well as newer outlets, the multichannel promotion and optimization of those videos are lackluster and are not producing an ROI. Let’s take a look at how this could negatively impact your video content plans.

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Online Video Tips

Online video can help boost your ROI and differentiate you from the competiton as I point out in this piece from Chief Marketer. The key is to make a relevent, emotional connection with your prospetcs/customers while understanding the needs of your audience(s).

Grant A. Johnson

Johnson Direct LLC