Imagine targeting your B2B prospects at a neighborhood level with 600X more accuracy than zip code level targeting and accomplishing this without intrusive cookies.
With today’s marketplace consisting of fast real-time information delivered by advocates and whistleblowers, brands are constantly being scrutinized for their practices. The public now has the power to gauge whether or not they are acting responsibly. In moments, a brand’s trustworthiness can be called in to question due to the speed of technology in the digital world. Brands are also having a tough time navigating through all this noise in efforts to build a trusting relationship with their stakeholders. There are hundreds of ways to break trust with a consumer, but what can a brand do to help build a trusting relationship?
To reflect the changing times, today’s marketers are trying to create an additional P to supplement the marketing mix that has been celebrated for decades. Which one truly holds out?
As privacy will become an increasingly hot topic for marketers in 2008, I thought this article on Slate was worth adding to the 2007 “Marketing That’s Measurable” Blog. Happy new year and here’s to a very measurable (and prosperous) new year!
Grant A. Johnson
Johnson Direct LLC