Give Your Public Relations (PR) an Electronic Facelift

ePR-buttonTwenty years ago, public relations – to most people – meant the spreading and sharing of information and news to the general public. If a company wanted to announce a merger to their stakeholders, they would write a press release and then begin the process of submitting to print publications and news outlets for distribution, most often via snail mail. This process would often take days at a time.

Fast forward to today and the core function and purpose of PR has not changed much – it still entails spreading information to maintain a relationship with the general public.  However, the tactics of HOW that information is shared have changed dramatically. You could say that PR has gotten an “e-facelift” for a digital era.

Have your PR efforts been renovated for today’s digital world? If you’re not sure, read on…

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Improve Your Next New Product Launch Campaign with these 3 Strategies

Here are a few simple facts you probably already know:

  • A new product launch deserves media attention.
  • A well planned, developed and executed product launch will generate positive, buzzworthy press within your industry.
  • A proactive PR campaign can generate 25% more sales leads for a new product launch.

What you might not realize is that PR is likely the glue that holds together your entire multichannel product launch campaign. Here’s what you need to know before embarking on your next new product launch campaign.

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Things I Think I Think About Marketing

I think marketing today needs to be measurable.

I think marketing is ever-evolving, yet one thing always seems to be worth investing in … direct mail.

I think marketers need always to present their “real” selves to clients and potential clients … not a false front.

I think “creative” marketers are missing the point … sell the client’s product/service, not your whimsical ideas.

I think marketing is only on the verge of an explosion in “new media,” and we better get prepared for the tsunami if we want to satisfy our clients’ needs.

I think some large marketing firms are too arrogant for their own good, ignoring the best interests and wishes of the client.

I think some small marketing firms need to carve out a niche for themselves, rather than trying to be all things to all people.

I think the best marketing firms are selective about their clients rather than trying to land every piece of business that exists … they look for clients who will respect them as partners.

I think public relations is a highly effective direct response marketing tool.

I think we will continue to see a shake-out of firms that do not measure, track and analyze the work they do.

I think testing is done far too seldom in advertising and marketing.

I think integration is crucial to marketing success today.

I know the positive results measuring your work can have. I think …

Grant Johnson

Johnson Direct LLC