A Business Perspective on Responsive Website Design

JD RWD mockup

By 2014, mobile internet will likely take over desktop internet usage. Already, more than one half of all local searches are done on mobile devices. We’re spending 2.7 hours every day on our smart phones and tablets and this statistic will only grow as our devices become more and more internet-friendly.

So, what’s the problem? Businesses are struggling to publish websites that offer easy reading and navigation across the range of devices used by their audiences. These businesses are losing leads, sales, referrals and credibility for every frustrated user who abandons their unresponsive site.

If your organization’s website is not designed to be responsive to provide the optimal viewing experience across the devices your visitors are using, how can you fix this problem?

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