“Innovation” Continues To Be A Hot Topic For Marketers

portrait of Dave Aaker

David Aaker is my branding hero. I’ve read a number of his books, follow his contributions to Marketing News and frequently download his white papers. I recently reread three of his articles that were each written a year apart and focus on the role of innovation and its importance in today’s marketing world. I don’t think the articles were meant to be read as a series but I was intrigued how accurately they each built off one another.

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