The Early Bird Gets the Tweet?

Super Bowl XLVII

As a die-hard Packer fan, I’m disappointed that my team didn’t make it further this season. But, the Super Bowl is upon us and I’ll be watching along with practically everyone else. Why? The commercials: the funny, the cheeky and the downright ridiculous.

However, this year you don’t have to watch the Super Bowl to see the commercials — they’re already out on the web getting hits, retweets, likes and reposts. While this creates a steadier conversation, does this take away some of the immediate bang a company could get after shelling out millions of dollars for a thirty second spot?

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