Honesty is the Best Policy

April 30, 2008

Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it.

They were looking to specify a third-party software solution for their new (not yet designed) website. I shared my experience … Building the new corporate website before adding brand new functionality is a more prudent approach. As their new agency, the Johnson Direct team will learn a great deal about them and how their audiences have, will and want to interact with them online. And, with a solid, highly relevant, competitive and usable website foundation, we’ll have the basis for identifying parameters before we source and qualify viable software options.

The client agreed!

In this case, honesty paid off. But there are times customers really don’t want to hear the truth. If you’ve got a tale to tell – when telling the truth did or did not pay off – blog me! I’d love to hear about it.

Denise B. Hearden

Johnson Direct LLC


User Generated Web Content Shift?

Is user generated web content on the downward trend? In a recent Business Week article that exact subject was covered. It seems that more people tend to view professionally done web videos and many advertisers appear more willing to spend money if the site(s) skew toward “professionally produced” entertainment content.

This will likely open the floodgates to more web-only produced shows, videos and such — at least a lot more from larger entertainment companies.

Grant A. Johnson

Johnson Direct LLC