Tips & Advice

By contributing to a variety of professional marketing communications magazines, newspapers, newsletters, periodicals and online resources, Grant Johnson and many of the pros here at Johnson Direct are able to share our experiences, success stories and advice with our marketing peers.

The following index is designed to help you quickly locate an article of interest about:

• Direct Branding & Advertising
• Measurable & Multi-channel Marketing
• Public Relations
• Website & E-mail Marketing

Direct Branding & Advertising

• Mid-sized Businesses Tackle Rebranding
• Rebranding Case Studies
• Multi-channel Strategy Increases Summerfest's Big Wig Revenues by 21%
• The New Advertising-DM Connection (As seen in DIRECT Magazine)
• Revamped Space Ad Boosts Leads Sixfold for Vehicle Manufacturer
  (Reported in DMNews)
• Johnson Direct Advertising Samples

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Measurable & Multi-channel Marketing

• How to become a measurable marketer (As seen in Chief Marketer)
• Killer Creative Just Doesn't Cut It Anymore
• ADD IT UP! Accountability is One of Direct Mail’s Best Features
  (As seen in DIRECT Magazine)
• High-voltage Product Launch for Gardner Bender's Circuit Alert Wire Strippers
• A Serious Marketing Strategy for City of Brookfield, Wisconsin
• Multi-channel Strategy Increases Summerfest's Big Wig Revenues by 21%
• Getting the Most Out of Your Convention Experience
  (As seen in DIRECT Magazine)
• The ABCs of Better Brochure Copy
• Put Your Tests to the Test (As seen in InsideDirectMail)
• The Three Rs of a Winning B-to-B Offer .pdf (As seen in InsideDirectMail)
• Let Survey Respondents Know You’re Acting On Their Feedback
• The New Advertising-DM Connection (As seen in DIRECT Magazine)
• Motivate Your Audience with FEAR
• The Death of Direct Mail
• Make an Offer They Can’t Refuse
• Testing Takes Guts ... but it Pays Off
• To Insert or Not To Insert
• Sizzling Hot Teaser Copy – Tips from a Pro
• Down to Business-to-Business
• Eight Ways To Improve your Next Direct Marketing Campaign
• t - e - s - t is a four letter word.™
• Lutheran Charity's New Appeal Raises Average Gift by $25
  (Reported in DMNews)
• Simple Self-mailer Outperforms 5-piece Package for BCBSWI

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Public Relations

• High-voltage Product Launch for Gardner Bender's Circuit Alert Wire Strippers
• A Serious Marketing Strategy for City of Brookfield, Wisconsin
• Multi-channel Strategy Increases Summerfest's Big Wig Revenues by 21%
• FIVE QUESTIONS & ANSWERS: The Case Study
• How to Improve Your PR Results (DMA News)
• The Newsletter Is Stronger Than Ever
• Making A Case for PR Publicity
• Media Kit Puts Proven Direct in the Spotlight

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Website & E-mail Marketing

• High-voltage Product Launch for Gardner Bender's Circuit Alert Wire Strippers
• A Serious Marketing Strategy for City of Brookfield, Wisconsin
• Internet and Direct Marketing Proving Best For Sales Leads
• Six Reasons Why Your Competitors' Webpages Rank Higher Than Yours
• Revamped Space Ad Boosts Leads Sixfold for Vehicle Manufacturer
  (Reported in DMNews)
• Improve Your Web Performance with Search Engine Optimization (SEO)
• What do you need to know about Insurance and the Internet?
• Down to Business-to-Business
• Maximizing the Punch of Microsites - Page 10 of .pdf (CADM AdMarks)
• Summerfest Adds E-mail to 2003 B-to-B Marketing Plan
• Johnson Direct Website/Microsite/E-mail Samples

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