Competitive Positioning, Consistent Creative and Testing Open New Markets

When this medical malpractice insurance company came to us they were looking for help cracking open new geographic markets. After several recent acquisitions and a company growth spurt, they were looking to develop fresh, hard-hitting direct mail campaigns to catch the eyes and ears of physicians and office managers. We developed a successful initial mail series that included a split test. They subsequently engaged us to develop additional tests as well as help them support their trade show efforts.

Testimonial

“Marketing that’s Measureable” isn’t just their tagline. They took our “diamond in the rough” approach and honed it to a brilliant, multi-faceted result that is working!”
  - Marge Maxbauer, VP Marketing, ProAssurance

Samples:
ProAssurance Postcard 1
ProAssurance Postcard 2
ProAssurance Self mailer