Rebranding Pumps Up Image and Sales for Industrial Vacuum Innovator

A comprehensive 18-month measurable marketing plan was the first deliverable from Johnson Direct following an in-depth marketing audit including primary and secondary research. Specific recommendations for improvements involved a rebranding program that takes advantage of the company’s existing awareness and leadership position. Additional components included a coordinated family of print ads, trade show display upgrades, and a product demo video.

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