Testing Direct Mail + Email = Customer Loyalty for Bison Pioneer

High Plains Bison committed to monthly self mailers and emails to strategically test order-boosting offers to online and catalog customers. As a result, it learned exactly what offers made the greatest impact, with which audience segments and at what time of year. The 12-month program, and specifically Johnson Direct’s unique approach and proven strategies, spurred High Plains Bison to continue email testing/marketing and to invest additional dollars toward email.