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Launch Site

Portfolio Pick by

Denise Hearden
Vice President,
Interactive Services

WSJWine.com - Website Development

The Wall Street Journal and Direct Wines joined forces to build WSJWine.com and they came to Johnson Direct to create a ‘look and feel’ in line with the brand values of both. The end result is an inviting customer interface, striking a good balance between “experience” and “functionality.” Seeing this site succeed as one of the top rated online wine clubs is very rewarding!

Testimonial

"We worked with Johnson Direct to create an effective site for our new partnership with The Wall Street Journal, WSJwine.com. The goal was to help us to create a 'look and feel' in line with the brand values of both The Wall Street Journal and Direct Wine and to build an inviting customer interface that would strike the right balance between a good 'wine' experience and easy-to-use functionality. Johnson Direct helped us deliver the WSJwine.com site in a smart and efficient way. We found Johnson Direct very professional to work with and totally focused on delivering the end result on time and to a high standard.”

Tanya Kelly
Director of Marketing – International
Direct Wines

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Portfolio Pick by

Grant Johnson
President, CEO

WEA Trust - Multichannel Campaign

The product launch generated a great deal of interest in the WEA Trust, with the number of new plan subscribers exceeding sales goals by 300 percent! Website visit statistics were well above industry standards during the month of October, a result of the direct mailings and other marketing initiatives. A healthy foundation has now been set for the following year.

Testimonial

"Johnson Direct's multichannel marketing approach and insurance expertise have helped us successfully tap into a new market. Based on the phenomenal results, we'll definitely partner with them in the future to gain additional market share."

- Amir Zaman, Director Marketing/Communications at WEA Insurance, The WEA Trust

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Portfolio Pick by

Lisa Robbins
Vice President, Client Services

Super Products - Advertising

How do you compete with a 1,000 pound Gorilla in your industry? You market smarter. That’s what these ads did and after the first placement, an order was placed that paid for the entire campaign. As for that Gorilla, they began to imitate the unique direction of these ads. Pure flattery.

Testimonial

“Johnson Direct rolled up their sleeves to partner with us and rapidly learn about Super Products, our three diverse products and their respective markets. They dug in to gain an in-depth understanding of our equipment and the challenges and opportunities that we face. The marketing audit and plan that they developed for us exceeded my expectations. With their knowledgebase, experience and focus on continuous improvement, we are fortunate to continue our partnership in implementing our plan with the Johnson Direct team.”

Mike Vanden Heuvel, President
Super Products

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Portfolio Pick by

Maria Johnson
Vice President

Ruud Lighting - Direct Mail

Smart Creative Enlightens RUUD’s Lead Generation Campaign

When Beta LED®, was ready to promote its innovative LEDway™ lighting to city government officials and engineers, the company turned to Johnson Direct to create an effective direct marketing campaign. We designed a two-part series that included a dimensional interactive mailer designed to engage and educate, along with a follow-up postcard to generate leads. The pieces focused on the proven benefits of investing in this sustainable technology and included testimonials and personalization to drive leads via the web and sales force.

Testimonial

“When we decided to launch a direct mail campaign for our LEDway™ streetlight brand, the first thing we did was call Johnson Direct for their expertise and creativity.  The team recommended an interactive mail campaign to engage our audience and add a bit of fun.  From start to finish, the Johnson Direct project team was an extension of our own team and provided insights to ensure we achieved the results we were looking for.  The campaign was a huge hit with our in-field sales agents who reported collecting many valuable leads. “

-Gianna O’Keefe, Marketing Manager, Ruud Lighting