Contemporary Creative Helps Capture Patrons’ Attention

The Florentine Opera Company enlisted Johnson Direct to develop a new identity, creative approach and season brochure to celebrate its 75th anniversary and attract broader audiences. The new look and season theme was designed with elegance and contemporary fun in mind. The trick was to balance old with new, keeping loyal patrons while attracting new, younger audience members. Even during an economic downturn, season ticket sales remained steady and the company received accolades from a renowned international arts expert.

Testimonial:

“I receive brochures from all over the world. Your company’s brochure for the coming season is surely one of the most striking and imaginative in terms of composition. Forms and colors are really stimulating and attract attention. Congratulations to all of you.”
- International arts expert