Integrated Online Marketing Increases Recruitment of Female Vets

To nurture the swift growth of its female veterans outreach, Veterans of Foreign Wars engaged Johnson Direct to renovate, expand and manage its She Serves online presence. With a primary goal to recruit new female veterans to the VFW organization, Johnson Direct kicked off a fresh, new interactive approach for the She Serves initiative with a new recruitment-focused website, strategic online advertising and engaging social media efforts. To further connect with women who are already VFW members, helping them to keep in touch with current veteran affairs and encouraging them to help the organization recruit new female members, Johnson Direct created a new online portal called the She Serves Community. Further, the monthly enewsletter, eSALUTE, continues to be a critical tactic to remaining front-of-mind with member and non-member audiences.

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View the She Serves Community page

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